What we do...

Clever, affordable & effective content marketing and writing

Words. They're more powerful than you think.

The old saying that “content is king” has never been more true. As Google and other search engines focus more and more on content quality and relevance as a ranking signal, the importance of having engaging, helpful content on your website and online profiles is greater than ever before. 

​​Stories matter. Good ones make a difference. 

If you’re interested in marketing your business online (and who isn’t these days?), you can’t escape hearing about content marketing. It’s everywhere you look or listen.

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

We have a modular approach to delivering content marketing services to your business

We offer social media, blog and authority writing services to fit your budget and your content publishing schedule.

Social Media Content

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. It's all about authentic social connections. So how can businesses leverage those relationships to build sales?

Content King knows how to reach highly targeted audiences with a compelling message at the right time, so that followers convert to customers.

Blog Content

A blog is your updated online journal where you can share your thoughts with the world.

It's a very flexible content publishing platform that allows you to showcase your passion, your knowledge, your experience and skills, and find an audience that is looking for someone like you to help them out, educate them or provide them with a product or service.

Authority Content

Authority marketing is the creation and distribution of very helpful content for your target market.

Establishing yourself as a voice of authority in your field is always listed as one of the best ways to boost sales. When consumers view you as a respected authority, they are more likely to listen to your advice and buy your products or services.

What we can write for you

Whether you are a small or large business, whatever your content needs are, we’ve got you covered! We pride ourselves on our ability to undertake content development projects of all sizes and keep a lid on your costs.

If you need website content that entertains, educated, persuades or converts, we can help. From shareable social media posts to how-to guides or persuasive product pages, there’s not much our professional team of copywriters can’t write. Here are just a few of the types of content we provide:

Website Content (e.g. Home, About and Service pages) • Landing Pages • Blog Posts • Guest Posts • Company News • Articles • Interviews • Case Studies • How to Guides • Product Descriptions • Ebooks • White Papers • Infographics • Video Scripts • Social Media Updates • Personal Bios • Proofreading • Brand Guides, Values & Mission Statements • PPC Adverts

And much more!

Persuasive sales copywriting for landing pages, sales pages, email marketing campaigns, social media marketing assets and more.

Website content writing that establishes your business as a trustworthy authority and helps you rank for your target SEO keywords.

Blog post writing, including long-form “How To” and “Ultimate Guide” posts that attract links and establish your website as an authority in its industry.

Link bait writing for content that’s designed and engineered to attract attention and generate powerful inbound links to your website.

You may have heard...

That people don’t want advertising when making purchasing decisions, they want valuable information — content.

That it’s content that people desire and seek out, and it’s great content that Google wants to rank well in the search results so those people can find your business.

That it’s content that spreads via social networks, generating powerful word-of-mouth exposure for savvy content marketers.

That content is the best way to achieve what advertising is supposed to achieve, but doesn’t do so well online — to get people to know, like, and trust your brand.

Succeed with content marketing. Rather than bore your customers with adverts, inspire them with content.

People on the Web search for relevant information – content marketing provides it

In today’s digital world, people are inundated with advertisements. As a result, businesses struggle to get their corporate message noticed by consumers. In 2011, a study conducted by the Custom Content Council showed that more than 70 percent of users preferred to get their information from articles rather than from corporate advertisements. Now, to reach their target audience, an increasing number of businesses are relying on a promising new strategy: content marketing.

Content marketing is about information. It's the marketing of a business or brand through the sharing of educational, entertaining, or insightful information that will ultimately help readers improve their lives.

Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

What can content marketing do?

Many marketing decision makers have come to recognize the benefits and efficiency of a good content marketing strategy. According to a study by PR agency Waggener Edstron Communications, 61 percent of marketers polled noticed increased sales figures after implementing a content marketing strategy. Content marketing also helps businesses to achieve a number of other corporate objectives, including:

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    Lead generation: If customers are impressed by the content provided, there is a high probability that they will be willing to leave their contact details – whether out of an interest in the product or simply a desire to get to more content.
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    Increased reach and name recognition: Often, high-quality content that addresses current or controversial topics is disseminated via social networks. By taking advantage of this trend, a company can increase its prominence and reach.
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    Image development: Releasing high-quality publications on a regular basis allows businesses to establish themselves as thought leaders, which strengthens the corporate brand.
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    Customer development: Content that offers useful information connects the customer to the company for the long term. By consistently offering good content, companies generate interest in their website and entice users to return.

Your customers are on every social network, right now, sharing their experiences. With Content King, you can connect your customers, content and conversations at the right digital moment.

Checklist for successful Content Marketing

What interests your target audience? From the perspective of content marketing, only content that is truly relevant to a given target audience can contribute to your company achieving its goals.

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    High-quality content: Well-written, appealing content demonstrates the business’s competence. And it should go without saying that the text be error-free, structured and reader-friendly.
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    Unique Content: Unique content improves search engine rankings. On the other hand, sites with copied content or content that is of no real use to users is relegated to the back pages.
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    SEO: Successful online content is not just unique, well-written and focused on a specific target group, it is also search engine optimised with keywords, headlines, clear structure and useful links.

But why is content so important?

Because content is the heart and soul of every online marketing initiative.

Good content endures

Having captured potential customers’ interest, your biggest priority is to continually reinforce the connection between them and your company. Content marketing has an especially long-lasting effect as high-quality content entices users to continue reading, clicking and exploring. A website that has been properly outfitted with good content can potentially generate traffic over the course of months or even years. In addition, Google rewards websites that feature good content with improved rankings in search results.

Content makes you searchable

Compelling content is a critical component of any online presence and is said to be one of the top ranking factors in Google's search tools and algorithms. Keeping your content up-to-date and aligned with good SEO practices helps achieve better rankings and greater visibility.

Content shows you are reliable

When it comes to website reliability, content matters the most. High-quality content and its engaging presentation are necessary to develop a sense of trust amongst your audience.

Consent is how you get involved

Content ties your potential consumers with your business. Having authoritative content that can "talk" is one of the best ways to engage your target audience and initiate dynamic conversations with them.

Do you lack the resources to produce high-quality content at scale?

According to the Content Marketing Institute, the biggest challenges facing companies trying to break into content marketing are insufficient time and a lack of opportunities to produce enough content.

Content King is your partner for high-quality, customised content – the foundation of every good content marketing strategy. 

Content that meets your requirements

“Very nice work. These are exactly what we are looking for.”

- Software Company

“I’m very impressed with the quality. I was expecting to do edits.”

- Security Company

“I think the tone of these and creativity is fantastic, great work!”

- Landscaping Company

“Please keep assigning our work to this writer. This was perfect!!”

Marketing Agency

Tired of not getting anywhere with your social media efforts? Get scheduled content for a fixed fee. We take social media and other content marketing tasks off your daily "to do" list so you can focus on what you do best - running and growing your business.

Getting started is easy

No contracts - no gimmicks - what are you waiting for?

Step #1 - Sign up (takes less than 3 minutes)

Click on any Get Started button to begin the process. First, you’ll create an account, then you’ll enter your payment details on a secure page and complete your order. Check your inbox right away for your Getting Started email.

Step #2 - Tell us more about your business

Next, you’ll provide details about your business, products and services, and other information that will help us get to know you. You’ll also be asked to provide us with access to your social media accounts so we can start posting.

Step #3 - Let the posting begin! Sit back and relax

Here’s where the rubber meets the road. Within 2-3 business days of gaining access to your social media accounts, we’ll begin posting content to your pages. Then you’ll be free to focus on the parts of your business that need you the most.

Need something more?

We can advise you on how to understand, develop and execute smart content marketing strategies. Our consulting and advisory services focus on combining independent and pragmatic thinking without the overhead of a huge consulting firm.

Our consulting services

We can help you in the following ways:

1. Teaching content marketing tactics

2. Assessing content marketing programmes to support inbound and content marketing efforts

3. Executing content marketing and related online marketing initiatives to generate qualified leads

4. Branding and creative design

5. Web design

Here are some reasons you should hire us as your content marketing consultant

1. You don't have the bandwidth to organise, execute, test and track a content marketing strategy

2. You're not seeing the results you want with your current approach

3. You don't have the financial resources to hire a full-time team (content strategist, graphic designer, web designer, social strategist) needed to jump start your campaign(s)